Google Analytics: Part 6 of 9 – Indexed Pages
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you...
View ArticleGoogle Analytics: Part 7 of 9 – Bounce Rate
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you...
View ArticleEngage Your Visitors – Or Lose Them…
“It was a dark and stormy night…” – This often-quoted first-line of a novel immediately engages 4 of the 5 senses of the reader. In other words, it engages the reader from the first words on the...
View ArticleGoogle Analytics: Part 8 of 9 – Keyword Search Rankings
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you...
View ArticleGoogle Analytics: Part 9 of 9 – Shopping Cart Abandonment Rate
This is a 9-part series on key marketing metrics you should regularly use in Google Analytics. I call these the “9 Vital Signs” of an e-Commerce business. Every time you go to the doctor, before you...
View ArticleFive Major Landing Page Mistakes That Can Kill Conversion Rates
Note: With this post Fresh Element welcomes Sam Mauzy as a guest blogger. Thanks, Sam! Five Major Landing Page Mistakes That Can Kill Conversions By now, anyone who has spent time on the Internet has...
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